How to create the ultimate tweet

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How to create the ultimate tweet


With 13.1 million Twitter users in the UK, creating the perfect tweet can be the difference between being seen and going unnoticed for a business.

Of course, every tweet is unique and different companies have different audiences but the same rules apply when it comes to creating your post. From hashtags to images, here’s what your next tweet should include and how it should be presented…


We appreciate you’ll be posting out a variety of tweets during a day including details of your products, news from your industry and more light hearted content but they all need to appeal to your followers. You need to provide a really good reason for them to click on the link to your website.

First things first, make sure you use all of the 140 characters provided. When you start writing your tweet, be personable. Your followers are human so treat them like they are. Be a bit chatty but at the same time always remember your brand identity. Write in a style which suits your business.

A few things you should definitely avoid is text language and writing any more than two words in capitals. You can make your point by capping a key word but don’t write a sentence in capitals because it just looks like you’re shouting at your followers.

When it comes to the content of your tweets, try asking a question or using a quote or stat which is interesting and engaging but also leads your audience to clickthrough to your website or give you a call. No-one likes a person who just talks about themselves so talk about your followers instead and include them!


The key point about hashtags is that they shouldn’t just be used for the sake of it. Make sure they are relevant to what your tweeting about and your business. Before you tweet, check that other people are actually using the hashtag by searching for it in the search feature on Twitter.

Also be careful about how many hashtags you use. I’d say no more than three because for one you won’t have enough characters to use more than that, plus it can come across as spammy if you do use five or six.



Always include a link to your company website in your Tweets. If your message is engaging and enticing enough, it will always lead to your followers clicking on your link to find out more.

One thing you should not do however is shorten your links. There are various tools which allow you to shorten them but there is absolutely no reason for it. It doesn’t save you any characters and if you do opt to shorten a link to your website, your followers won’t be able to see where the link is taking them to and they’re very unlikely to click on it due to worries of spam and viruses.


To complete that perfect tweet you need an image or video. Statistics have shown that tweets with images have an 18% higher click-through rate than those without.

Not only that but they help to make your Twitter posts stand out above the rest. With a refresh of the screen your tweets can be lost in a flash but if you include an image or video they will have more of a presence on a follower’s timeline.

Also remember to use the correct image size, otherwise it just comes across as unprofessional. When creating and uploading an image make sure it is 1024 x 512 pixels.

Do that, as well as following our other tips to creating the perfect tweet and you’ll be onto a winner!

Adam Woodhouse
Adam Woodhouse
Journalist working as an account manager and content curator for @87tangerines and @87food_SM.

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