How often is your business using Twitter? A lot I hope! If it isn’t, you really are missing a trick, especially when it comes to having tools like Twitter lists right in front of you.
Not only do they make your Twitter life a lot easier and more organised, but they also allow you to reach new people that you’ve never discovered before.
Like the sound of it so far? It’s about to get better…
They allow you to categorise people and businesses into groups based on whatever topics you choose. For example, if you own an estate agents in Preston, you could create a Twitter list with people who live in the Preston area. As they are all grouped together in that list, you’re then able to view a news feed with only those people’s tweets.
Twitter itself, describes its lists feature as… “a curated group of Twitter accounts. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the accounts on that list.”
As mentioned there, you can also subscribe to other people’s lists but we’ll come to that a little bit later…
Now we know what they are, it’s time for the exciting part… creating them!
If you can curb your excitement, here’s how to do it…
1) Go onto the account of the person or business you wish to add to your list and then click on the ellipsis next to the following button. A drop down box will then appear and you need to select the ‘Add or remove from lists…’ option.
2) The lists that you already have in place will then appear. If you don’t have any, it will just be the ‘Create a list’ option available to you. Your next step is to click on that very button…
3) Once you’ve done that, you will then have the chance to create a new list. Give it a name such as ‘Preston customers,’ a brief description (not essential) and then you can choose to make your list either Public or Private. If you don’t mind people or businesses getting a notification that they’ve been added to a list, go public, but if you’d rather keep it to yourself, go for private and then you can name the list whatever you want without it being seen.
4) Once that’s all done, simply save the list and then tick the box next to the list you want to add said person or business to. Every time you now go to add a person to your list (as seen in Step 1), the list you just created will appear and all you have to do is tick the box.
So that’s how to create them but what kind of lists do you need? Here’s a few to get you going…
Having all your customers in one organised list is a great way to interact with them. Even if you simply like a picture that they post after a day out, it will make that person feel important and part of the family and community which you are trying to create. Your customers are of immense value to your business and if you treat them like it, they’re very likely to return in the future.
It is a good idea to add a customer to your list whenever they mention you. That way you know which customers have been in contact with your business and you could potentially target promotions at them in the future.
If you are hosting an event, lists can be a fantastic tool for your business, before, during and after the big day.
This is a list you should make public, so that everyone who is attending your event can interact, which will create a buzz around your big day or night. In addition, if you have a special guest attending, you can add them to the list too which is likely to create even more excitement.
We’ve all got them and competitors is another list you can add to your Twitter account. Why? Not only can you continuously monitor how they are approaching their social media output, but you’re also able to see what promotions they are putting out there and what has been going on at their business.
Do however, ensure that you make this list private. You don’t want your closest rivals to be getting a notification saying they have been added to a list called ‘competitors.’ If nothing else, it’s embarrassing…
One of the most important lists you can create is one which will inform you of any industry related news. There is so much activity on your normal news feed, that you will be very lucky to actually spot something important before it’s lost amongst thousands of other tweets.
Instead, add a few, select, reliable accounts to a list called ‘Industry News’ and you can check it a few times a day to see if anything relevant has come up that you need to be aware of.
One final list you can create is one with your employees included. No it’s not to check up on them, although it could be useful to see if they are sharing your content with their followers…
The main benefit however, is that your employees can interact with each other. If you have a new member of staff, add them to the list and they will immediately feel welcome and part of your business.
It is also a good list to have because your employees may post images and videos from an event or on just a normal day at work and that of course, makes for great behind-the-scenes content for all your social media platforms.
I wouldn’t have told you what they are and how to create them if I didn’t think they were going to benefit your business but if you’re still not convinced, here are the main benefits of creating and using Twitter lists…
Twitter lists have endless benefits and you will continue to discover new ones on a daily basis. Whether you’ve got a big event coming up or you just want to save some time, have a go at creating some lists and see how much easier it makes your Twitter life.