Why your business should outsource its social media

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Why your business should outsource its social media

outsourcing social media

 

How often does your business post content on its social media channels? Not enough? Is that because you simply don’t have the time? That’s why outsourcing your social media is the answer to all your problems…

Not only does it mean you can concentrate on doing what you do best whilst we do what we’re good at, but it also relieves pressure on your business because you are in safe knowledge that you have an active social presence which runs alongside your thriving business. We become an extension of your brand.

Like the sound of that? Read on…

Social Media Marketing

To put it bluntly, we can do as much or as little as you want.

We can take complete control of your social media channels so that you can focus on other areas of your business or alternatively, we can work side-by-side with your business and assist you in any way possible.

First things first, we get to know your business inside out. After sending out a questionnaire, we discover what your business’ aims are, what your ideal target market is and most importantly, what is your goal of being on social media.

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Once we know all that, we craft a tailored social media strategy for your business which includes our aims for your social media presence, which demographics we will target, the key message we will promote, the voice and tone we will put that message across in, as well as a content plan and calendar.

With that content plan in mind, we will provide a consistent and active presence across all your social media channels, including creating content which will be posted at the optimum times, building up a thriving community by following relevant people in your industry and improving customer loyalty for your business.

How do you know if it’s working? We provide you with monthly analytical reports which show what has worked well and what could be improved in the next month. Those reports include analytics such as organic post reach, number of followers and click throughs etc.

Like the sound of it so far? Well it’s about to get even better…

Content Generation & Copywriting

Here at 87Tangerines we have two qualified journalists who create engaging and relevant content for your social media channels, as well as producing blogs and articles about your business and your industry.

Not only does that provide you with some great and unique content for your social media channels and website, but it also helps boost your business up the Google rankings and brings more traffic to your website or social media pages.

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It’s not only written content we produce however, with our in-house photographer producing attention grabbing imagery and videos which differentiate your business and help it stand out in your industry.

Graphics

Photography leads us nicely into graphics and at 87Tangerines our Graphic Designer produces stunning graphics to showcase your story and what you do.

Not only that but all our graphics remain in line with your brand image i.e. font types, sizes and colour schemes, with those graphics remaining consistent across all your social media channels, so that your business comes across as professional and easily identifiable.

graphics_social_media

Customer Care & Reputation Management

Gone are the days of people picking up the phone or writing letters to ask a business a question or make a complaint. Social Media is now the go-to platform to share opinions and begin conversations.

That has both positives and negatives for your business. Yes, it’s great if you’re receiving fantastic reviews and comments but what if someone posts something extremely harmful and detrimental to your business?

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That’s where 87Tangerines comes in. We manage your accounts 24/7. Not only do we engage in conversations with customers and clients across Facebook, Twitter, Instagram, LinkedIn and Google+ but we also reply to ALL reviews and resolve any disputes before they get out of hand! So if you have a massive event at your business and your social media channels are busy with people asking questions, fear not, because we’ll be there answering them for you so you can focus on delivering the perfect event.

Advertising & Promoted Campaigns

Finally but certainly not least, is advertising. Social Media is an extremely cheap and easy platform to run paid adverts and you really can’t afford to get left behind because your competitors are certain to be using them.

advertising_social_media

We have set up thousands of targeted adverts across various industries so we know exactly what works for your business. We can also include an advertising budget when we build your strategy, so you don’t have to worry about providing the funds for individual adverts because it will all be sorted and arranged beforehand.

So there you have it, the benefits of outsourcing your Social Media. We hope this article has made things a little clearer for you but if you have any questions please give us a call on 01253 462487. 

Adam Woodhouse
Adam Woodhouse
Journalist working as an account manager and content curator for @87tangerines and @87food_SM.

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